Digital Real Estate and Proptech Trends in Real Estate


Digital real estate refers to all online assets that hold value including domain names,

websites, apps and intellectual property. These virtual property assets can be a

profitable investment for anyone willing to put in the time and effort. However, the

value of these investments can vary greatly depending on the desirability and

development of a particular asset. As the online landscape continues to evolve, so

too does the value of these digital properties.

One of the most interesting proptech trends in real estate is the integration of virtual

and augmented reality (VR and AR) technologies that allow for a more immersive

experience for both prospective buyers and renters. These immersive tech tools are

being used in the form of virtual tours on social media platforms such as TikTok, as

well as to provide more detailed floor plans and photos of a property on a website or

mobile app. These innovations make it possible for people from all over the world to

experience a property without having to travel. As a result, it can make the decisionmaking

process much easier for buyers, and reduce the amount of money spent on

traveling for a house tour.  Must read


Another way that digital real estate is evolving is with the addition of new software

that enables people to sell their real estate properties directly through digital

channels. For example, platforms like Domus, Propy and Lofty are offering services

that enable individuals to list their property on the MLS and use artificial intelligence

(AI) to find qualified buyers and tenants. This type of technology makes it possible

for thousands of people who are currently priced out of the market to become



Similarly, VR and AR are being used to improve the buyer experience, especially

during the home staging phase. For instance, a Miami-based brokerage recently

announced that they would offer potential clients the opportunity to tour an actual

property and its virtual twin using augmented reality. This innovative tool makes the

sales process more efficient for both brokers and clients, and it also allows potential

buyers to envision their future life in a specific space.


Digital real estate is not without its risks, however. There are cybersecurity

concerns, and a digital asset could quickly lose its value if the technology that

powers it changes dramatically. For example, a website that is monetized through

advertising may become obsolete as the Web changes, and a domain name could be

hijacked by hackers. There are also the speculative elements that come with

investing in digital assets, such as NFTs or metaverse virtual plots, which can rise

dramatically in value on any given day.

The key to navigating these risks is for people to educate themselves about the

market and how to evaluate digital assets before making an investment. They

should also work with a knowledgeable broker to ensure they are utilizing the right

strategies and protecting their investments. Finally, they should have a strong plan

for monetizing their digital assets so that they can get the most value out of them.